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Here are a few engagements I'm particularly proud of, because their success resulted from close collaboration between my teams and our clients. I think big, but I'm not interested in big ideas that live in fancy illustrations — I take a pragmatic, iterative approach to making them real and build partnerships and productive teams to sustain innovation.
"And what did you do?": I led all of these engagements and was accountable for their outcomes. But the reality is that there were MANY people on my team and others who enabled success.
Collaborative product process to grow ecommerce
Collaborative product process to grow ecommerce
My challenge: Align team relationships to successfully launch DTC commerce on Pearson.com
My role: Relationship magician & product owner
Coordinated design and development teams to plan and launch e-commerce on Pearson.com, growing DTC revenue by 200% in the first year
First multi-country product owner for ecommerce and DTC marketing on Pearson.com
Built sustainable product process to enable ongoing growth and consistent, on-time monthly iterative and major feature releases (including the Pearson+ subscription service)
Introduced product management tool (Aha!) to centralize product planning and enable organization-wide alignment
Co-creation to transform collaboration
Co-creation to transform collaboration
My challenge: Build a collaboration and knowledge sharing platform to accelerate drug development
My role: Strategic orchestrator & master of whiteboards
Reframed business need, strategy and approach based on ethnographic research and built organizational alignment around it
Designed and led sprint-based co-creation with research chemists, designers and technology teams
Launched a collaborative platform (Knection) to enable organization-wide knowledge sharing and classification for research chemists
Design Sprint to accelerate "matchmaking"
Design Sprint to accelerate "matchmaking"
My challenge: Help focus scope and priorities for a new platform focused on growing diversity-oriented 20% volunteer engagement
My role: MC & design super glue
Designed and facilitated a 3-day Design Sprint workshop to accelerate a new "matchmaking" experience for volunteer opportunities.
On Day 1, we identified the platform goal and key questions, audience and journey and prioritized opportunities and challenges. On days 2 and 3, we explored and aligned potential solutions and focused scope and plan for MVP in collaboration with our dev team.
Based on our workshop outputs, I identified and oversaw the MVP platform design team. I also led ongoing client engagement around design, research and product strategy.
Contextual inquiry to re-envision lab workflow
Contextual inquiry to re-envision lab workflow
My challenge: Transform liquid chromatography/mass spectrometry testing and experimentation
My role: Ethnographic explorer & vision wrangler
Framed the next generation experience for one of PE’s core LC/MS software products through a field-based service design engagement.
Conducted onsite ride-along interviews with Perkin Elmer customers to understand their laboratory context and use of LC/MS hardware and software in their workflow.
Built cross-platform, cross-context user journey and highlighted near-term and future enhancements based on opportunity and implementation effort. Guided design team to visualize future state UI in a clickable prototype.
Socialized, prioritized and roadmapped recommendations with PE stakeholders, leadership and development teams.
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